American Philosophical Association
- rebranding + identity design
- stationery + collateral desgin
The APA came to us looking to refresh their aging brand. They challenged us to create a new identity that would feel contemporary but not quickly dated, appeal to both their existing, older demographic and the younger audiences they are targeting, and that gave a design nod to their original logo. It was a tall order, but we created a new mark to meet their goals, as well as a stationery and collateral package to meet their daily operational and national conference needs.